The intended audience is any and everyone with the intent to know more on a concerning subject. NBC News offers a wide array of topics that can be appealing to people of all ages, like sports, pop culture, technology, health, politics, etc. Digitally their audience is more than 55 million people with the brands of NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, and Dateline. In 2016 NBC achieved the highest rating with the 18-to-49 and 25-to-54 age groups. For news advertising the 25-to-54 age group is the most important. With their own platform on YouTube, Twitter, Instagram, Snapchat, and Facebook, the audience broadens to millennials by having their news source on something, like social media, that is more reachable to that younger generation.